Branding
Schwung works on corporate, internal and recruitment communication. For all three disciplines we put our brand model to work. Sometimes hard core — full Schwung from scratch. Other times as a mirror or communication tool.
From brand development to brand activation.
"Have you got a brand challenge? We love those. The approach varies — we help with advice, workshops and creativity."
Do you want to be able to tell, clearly, how your company makes the difference én with what? What drives you én makes you unique? How you stay relevant to your audience? Or how you find and keep good people?
Then the Schwung brand model is for you. At least, if you dare to look in the mirror and dare to make choices. In a clear process you work — with our help — towards a brand foundation, in four layers from essence to activation.
Brand essence
Via bold ideal, Golden Circle and values towards mission, vision and corporate story. This is where the unique value of your organisation sits — the anchor point from which your brand, people and work set off. Write it yourself, or let Schwung help.
- Bold ideal (BHAG)
- Golden Circle (why-how-what)
- Core and brand values
- Brand architecture
- Mission, vision & corporate story
- Slogan
Brand identity
The look & feel of your organisation: how you look, how you sound and how you behave. Bring word and figurative mark, brand style and imagery in line — that makes you credible. All captured in a brand manual: the common thread in an inspiring book.
- Word & figurative mark
- Brand style
- Imagery
- Behaviour
- Tone of voice / writing
- Brand manual
Brand positioning
What for whom? How do you connect to the need — rationally and emotionally? And what is the competition doing? Here you link the brand essence to the customer need and translate it to the market: positioning, brand promise and proposition.
- Brand positioning
- Brand promise & proposition
- (Digital) strategy
- Personas (workshop)
- Customer journey (workshop)
- Competitor analysis
Your brand on show
Brand work is not done for nothing: it has to convert, lift turnover and build brand value. Every experience, campaign or event that brings your brand into direct contact with your audience — and contributes to a loyal community around your products or services.
- Concept
- Campaign
- Design
- Web development
- Online marketing
- Content
Ask Nick.
A brand challenge on the table? Sometimes the best first step is simply a quick call. Then we look together at which approach fits — and we are happy to explain the model.