Recruitmentcommunication
Schwung is a specialist in working on brands. We develop brands for our clients and help them activate their markets — but just as readily with the development of their employer brand.
At the intersection of HR and communication.
"An employer brand works just like a corporate brand: it bonds the people who are already there and attracts the right people."
Recruitment communication operates at the intersection of HR and communication. We focus on the creative and communicative side, and give you the framework to anchor the employer brand throughout the organisation.
The foundation is the same as with branding: identity, culture and what makes you unique as an employer. On that we build the story that resonates with the right candidate — and bonds your current employees. Take a look at The Wow of Thebe, for example.
The employer brand
Employer branding works like corporate branding: it starts from identity, culture and the qualities of your people. That is how you bond the employees already there and attract the right talent.
- Employer promise (EVP)
- Culture & identity
- Target groups
- Brand values
The campaign concept
Is the employer brand sharp? Then we translate it into message and image. Usually that starts with a campaign slogan and a visual concept, in line with the existing brand style.
- Campaign slogan
- Visual concept
- Tone of voice
- In line with the brand style
Labour-market activation
The roll-out and choice of channels depend on your ambition, your challenges, your budget and your vacancies. No fixed package, but an approach that fits what is needed.
- Channel choice
- Ambition & challenge
- Budget
- Vacancy pressure
Job marketing
Choosing the right channels to reach candidates — digitally and on social media. That is how you efficiently reach the people who truly fit the role and the organisation.
- Vacancy marketing
- Social media
- Digital channels
- Targeting
Onboarding
Recruitment does not stop at the yes. Onboarding is an essential communication phase: a warm welcome and a good start make the difference between staying and leaving again.
- Onboarding communication
- Pre-boarding
- The first 100 days
- Ambassadorship
Put them to Nick.
Struggling to find the right people — or to keep them? Give us a call. Then we will look together at where your employer brand stands and what the next step is.