Schwung for brand work you're happy with.
Not a standalone tech startup. schwung.ai is the AI practice within Schwung Reclame, built on the same foundation. What we build starts with brand and communication questions, and that's the world we know.
An agency that knows what it's talking about.
We don't need to explain what a brand promise is, or why an EVP without proof is worth nothing. We know that. Now we're adding tools to it.
We've been building brands for years. For clients in healthcare, education, construction, retail and the public sector. Sometimes hardcore, full Schwung from scratch, sometimes as a mirror or communication tool.
The common thread: the Schwung Brand model. Four pillars, Essence, Identity, Positioning, Activation, that together determine whether a brand makes the difference today and stays relevant tomorrow. Our language, our tools, our certainty.
schwung.ai builds on that certainty. What we make here fits within the brand model. Otherwise it's technology for technology's sake, and that's not what we were founded for.
Why our own lab?
Because AI without brand thinking is worth little. Three reasons why we do it ourselves: simple, but decisive in practice.
Brand first, technology follows
What we build starts with a brand question, not an AI feature. That's why our tools fit your world: we no longer need to invent the brand to build the tool.
Use it ourselves first, then offer it
We use every tool ourselves in real assignments first. Only once it proves its value there do we offer it externally. No client is a beta tester for something we don't yet trust ourselves.
Knowledge as an asset
Our knowledge of brands, built up over the years, is what makes our AI unique. Not ChatGPT with a prompt. A model that knows our work and works to it.
Where it comes together.
A client comes to Schwung with a brand question: strategy, identity, campaign, a site. What brings it all together is our attitude: we follow AI developments closely and actively work out how to put them to use in our work.
We follow AI deliberately. And explore what works.
It comes together because we deliberately follow AI developments and actively experiment with them. We work out what genuinely moves the brand work forward, instead of drifting along with the hype.
What works, we build into the work. What doesn't work, we drop. That keeps the technology in service of the brand.
The agency
Schwung Reclame, Tilburg
Full-stack Umbraco specialist
Creative
Branding & communication
pragmatically exploring, together with the client
The mood-makers of Schwung.
A 'small' agency that delivers 'big' work. Bags of experience and boundless enthusiasm: strategy, creation, development and online marketing under one roof. These are the people behind it.
Want to get to know us?
Drop by. Call. Email. A first conversation is always without obligation.